An article from a past newsletter. Are you interested in what motivates people? How to motivate them?
Do you think that rewards and punishment work? And that rewards are always about money?
If you do, there's some very interesting research that says you're wrong. If the task is purely mechanical, then money rewards do work. But as soon as even the most basic of cognitive skills are involved, the picture changes. Not only does money not work - it actually has the opposite effect!
I know, hard to believe. But the science is fascinating and from highly respectable institutions.
Check out this presentation.
Excellent, graphic, even amusing, and well worth giving 10 minutes to. Let me know if you agree.